Obama: The Choice of a New Generation

Pepsi has enthusiastically appropriated the Obama campaign's imagery in its new design, which includes not only a logo that clearly suggests the Obama "O" design, but even employs the same typeface and similar slogans, such as "optimism" in place of "hope." The new motto, "refresh everything," references the new administration and the promise of change from the Obama campaign.

The company has even borrowed the campaign's "Yes, we can" slogan (itself taken from Cesar Chavez's rallying cry, "Sí se puede") in some of its outdoor advertising, though changing the voice to the second-person: "Yes, you can." It is a typical ironic reversal employed in advertising: while suggesting the unity of a social movement, it is actually a command to the individual to engage in a particular act of consumption, ideally accompanied by the feeling of belonging to a revolutionary social movement.

If they haven't already enlisted him, I'm sure Shepard Fairey would be happy to design for them a T-Shirt, too.

Philistines

Though they are the enemy of all that is good and true, they often hold positions of great power.  They follow convention and are guided by base, materialistic values and desires.  They abhor the creative, the critical, the comical, the deviant, and any challenge to the established norm.  They are absolutely utilitarian in that they do not perceive the essential good in things (their use-value), but rather measure all things by their value in exchange for other things, usually material.  They are insensitive to art as a thing of beauty and as a form of social criticism, though they may appreciate it as a cultural commodity.

Their unwavering adherence to convention prevents them from comprehending or even perceiving innovation, which they see rather as bastard aberration or pointless rebellion.  Their success is usually due to their mastery of the established practices and patterns of the day, but they are vulnerable to failure as soon as the times change.

Their minds have been intractably infected by capitalist, utilitarian ideology.  They fail to see intrinsic goodness, truth, and beauty.  They are the soulless drones of modernity, the callous corporation of capitalism, the opportunistic agents of oppression.